I work closely with all sized businesses from across the world.


A digital innovator with award-winning international experience in design, UI & UX, product management, creative problem solving, strategic thinking and online branding.

With a passion for all things digital, I offer a diverse set of expertise with hands-on experience necessary to excel in today’s global economy. Over the course of my career, I have worked for and within a variety of industry sectors worldwide such as information technology, e-commerce, travel, telecommunication, media, logistics and healthcare. I specialize in conceiving and delivering end-to-end innovative solutions with tangible results.

Apart from devising and designing engaging user experiences, I also pride myself for setting up and leading in-house design teams, hiring and mentoring talents, and streamlining business processes for optimal productivity. Having professionally raised in start-up culture and being part of the digital revolution right from its infancy, I have the ability to challenge status quo to drive change. I’m ambitious for great work and eager to make a difference by being fully aware of creative challenges, technical constraints and cross-media concerns.

Besides, I am an artist, laidback adventurer, somewhat gadget freak and a good boxer. I also ran a creative and inspiration blog called dubacreative.com – dedicated to design and business and everything in-between.

RECENT EXPERIENCE Revamping some Arab influential online sites, like Fasah.sa, Souq.com, Sukar.com, terhaal.com and ICT Qatar (key sites in MENA), handled and managed the creative for big projects; some examples are Newssnapr app, Think Arabia, Jeeran, Cakelicious Group, Nestle, General Electric & Samsung… to name a few.

“Sultan Shalakhti is a Jordanian recognized digital product leader who has designed and built software used by more than 10 million people in the middle east.”

Mobile interaction design (IOS and Android) for many products, strategic product role, re-branding strategies, speaker at Google event in ME and AmmanTT, Startups mentor with Startup Weekend and lean startup machine events.

SPECIALTIES leadership, design/usability/user interaction standards, human factors, implementing design & development frameworks, smart TVs / Apple watch / web products design, rapid prototypes and user journey mapping.

Visit my LinkedIn   for more details about my experiance.

A few brands I’ve done work for

I have an extensive history of crafting experiences for brands that care about their users, from different sectors and regions across public sector, private sector and local, auto, QSR, retail, tech, finance. Here’s a taste of past products:

My partners in success


Whatever your goals are, and wherever you are in your design education, RookieUp helps you create an amazing portfolio and hone your design skills so you can stand out from the crowd and land your dream job in fields like UX/UI and Visual Design.

Elevate Creative – Design Agency

The factory of creative ideas. We’re in the business of getting people to fall in love with the brands that we represent. Through our creative ideas across all media and all disciplines, we target to elevate brands into new undiscovered horizons that put them in favor of other competing brands.

Mentor at Interaction Design Foundation (IDF)

Supporting individually new designers interested in pursuing a career in UX through an 8-week Bootcamp consisting of 1+ hours of video sessions and rounds of written feedback.

Local Leader IxDA Jordan

IxDA is a community that is dedicated to promoting discussions on themes related to Interaction Design for designers, communication industry professionals, startups, technology and entrepreneurs in general, non-profit. And I love being part of it and contributing to the growth of that community.


Talk to me

If you’d like to talk with me about your project or want a bit more details about my capabilities, we’d love to talk with you too.

Reach out. Let’s be creative together!