I work closely with all sized businesses from across the world.


TENETS Think Conversion, make people smile, make insights actionable, remember scale & flexibility, decisions rooted in research but always what feels right, make things that are beyond usable – make them persuasive.

CURRENT INTERESTS User experience and design process, Agile (scrum and kanban), communication design, user experience, mobile /devices user interface techniques, digital advertising, design languages and traviling.

RECENT EXPERIENCE Revamping some Arab influential online sites, like Souq.com, Sukar.com, terhaal.com and ICT Qatar (key sites in MENA), handled and managed the creative for big projects; some examples are Newssnapr app, Think Arabia, Jeeran, Cakelicious Group, Nestle, General Electric & Samsung… to name a few.

“Sultan Shalakhti is a Jordanian recognized digital product leader who has designed and built software used by more than 10 million people in the middle east.”

Mobile interaction design (IOS and Android) for so many products, strategic product role, re-branding strategies, speaker at Google event in ME and AmmanTT, Startups mentor with Startup Weekend and lean startup machine events.

SPECIALTIES Design leadership, design/usability/user interaction standards, human factors, implementing design & development frameworks, smart TVs / Apple watch / web products design, rapid prototypes and user journey mapping.

Visit my LinkedIn   for more details about my experiance.

A few brands I’ve done work for

I have an extensive history of crafting experiences for brands that care about their users, from different sectors and regions across public sector, private sector and local, auto, QSR, retail, tech, finance. Here’s a taste of past products:

My partners in success


Whatever your goals are, and wherever you are in your design education, RookieUp helps you create an amazing portfolio and hone your design skills so you can stand out from the crowd and land your dream job in fields like UX/UI and Visual Design.

Elevate Creative – Design Agency

The factory of creative ideas. We’re in the business of getting people to fall in love with the brands that we represent. Through our creative ideas across all media and all disciplines, we target to elevate brands into new undiscovered horizons that put them in favor of other competing brands.


Talk to me

If you’d like to talk with me about your project or want a bit more details about my capabilities, we’d love to talk with you too.

Reach out. Let’s be creative together!