UX / UI – SultanGFX

Design leadership: What does that mean? A short story… I am the Design Director (Head of UX and Design) of a 🦄 billion-dollar digital bank in Saudi Arabia. I am the team lead of 15+ UX/UI design, UX writer, UX researcher and visual designers, people spread over a variety of offices and disciplines. As a leader I love helping designers produce their best work. I really enjoyed being involved in the conceptual discussions, helping integrate design-thinking across the business, embedding human-centered design practices in engineering [...]

January 8, 2018

Interactive wireframes and information architecture showcases

Case1: Safespace for Qatar Ministry of Information & Communications Technology (ictQATAR) My Role: I designed the UX, IA and UI for this project. To help parents and teachers keep children safe online, the MOTC (formerly known as the Ministry of Information and Communications Technology) launched a website filled with valuable information and resources on cyber safety. Users are guided through the site by cartoon characters Saif and Saqr, who were developed by Graphic Designer, Samar Semaan. She created the characters to help make the topic of [...]

December 26, 2017

User Experience Consulting & Design

In order to ensure that your brand is strong and that your consumer base is engaged in a positive manner, your digital presence needs to feature a strong user experience (UX). User experience is a wide-ranging topic, but an important one. It involves how your customers interact with your website and the way they think about your company after that interaction is complete. Consider this: 88% of online consumers are less likely to return to a site after a bad experience. As you can see, [...]

December 11, 2017

8 Tasks Process For Managing UX And Design Projects

How we use Slack, Trello, TeamGantt, invision, Sketch and Zeplin for a project.The Need Oh! Not another WhatsApp message from a client at one in the morning! Being a UX researcher and designer, I encounter a challenge managing different clients, different teams, and different processes. Which frustrate me a lot because I have to follow-up on so many platforms and with many stakeholders. I decided that it is about time to find a solution, where I can consolidate all my processes, communications, assets, and clients. [...]

November 24, 2017

My Experiments With UX Frameworks

UX Frameworks are methods to help us build better digital products. I come from an art and graphic design background, that type of schooling helped me get ideas from different sources, sometimes that means making ideas out of old ones. On other occasions, I get that “Eureka” moment, like who ran throughout the city naked when he discovered that the spelled water volume is equal to his body’s volume. Just like Archimedes I want to develop my ideas into useful and valuable products, that solve [...]

Sultan's Thoughts

November 23, 2017

Introduction

It's all about communication and solving problems As a UX Designer and creative director living in Jordan working for UAE, KSA and Jordanian clients, I got engaged with a lot's of digital products. Artworks and illustrations were my gateway to the creative industry which led me to the first steps in the digital world. In this thoughts, I will explain all that most of my clients, partners and investors ask me about for a quick answer in the future. Art Direction Starting with basic websites [...]